International Journal of Commerce & Business Management

Vijeta Singh ¹, G. N. Nagaraja ², C. Kavya ²

Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN
2 Department of Agricultural Marketing, Co-Operation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN

Abstract

Today the food industry has an extensive colour and flavour palette available, allowing the selection of the most suitable for their application requirements. As the negative press about side effects with synthetic colours and flavours continues worldwide and also due to public prejudice against synthetic additives, natural colours and flavours are taking the centre stage. The present study was under taken for the year 2013-14 in Bengaluru city of Karnataka. Descriptive statistics, percentage analysis and scaling technique were used to analyze the data. The findings of the study indicated that more than two third sample consumers and all respondents from food manufacturing firms (100%) were aware of food safety and standards. Food manufacturing firms were highly aware in terms of food additive rules and whereas the consumer's level of awareness was medium regarding the knowledge on food additive rules. However, the situation calls for adoption of appropriate measures to provide basic knowledge and credible information on food safety by the government, with the active participation of the food industry, food retailers, consumer organizations and mass media.

Keywords

Colour, Flavour, Food Safety, Scaling Technique.

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J. N. Kiran ¹, V. Lakshmi Prasad ¹, C. Kavya ¹, G. N. Nagaraja ¹

Affiliations
1 Department of Agricultural Marketing, Co-Operation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN

Abstract

Indian tourism industry is growing at the rate of 10 per cent which is 2½ times more than the growth rate at global level. By introducing Agri-tourism concept, not only present growth rate is sustained but also this value addition contributes to further growth. The tourism sector in India had witnessed an increase in employment numbers from 44.7 million to 51.1 million during the period 2004-05 to 2006-07. However, tourism also promotes national integration, international understanding and supports local handicrafts and cultural activities. India's share in the world tourism market during the year 2005 was 0.49 per cent, foreign exchange earnings during the year 2005 were Rs. 25,172 crores. Agri-tourism is the latest concept in the Indian tourism industry, which normally occurs on farms. Agricultural tourism is the Holidays concept of visiting a working farm or any agricultural, horticultural, or agribusiness operations for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. In general, Agri-tourism is the practice of attracting travelers or visitors to an area or areas used primarily for agricultural purposes. With the introduction of Agri-tourism farmers have reaped the benefit and attracting more tourists to their farms by providing all the basic necessities with hygienic condition. Agri-tourism is all about unraveling various facets of village life. Agri-tourism is now growing in a big way. However, it may take some time before it starts to grab a major share of the revenue generated from tourism-related activities. There is a huge scope of developing various pockets of agri-tourism in the country, as India is a country of extreme diversity.

Keywords

Agri-Tourism, Investment Opportunities, Employment.

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K. L. Sowmya Shree ¹, C. Kavya ², G. N. Nagaraja ²

Affiliations
1 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, BENGALURU (KARNATAKA), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, BENGALURU (KARNATAKA), IN

Abstract

India is the third largest global spirits market by volume in the world, just behind China and Russia. In some states, certain alcoholic beverages like wine and beer can be sold in supermarkets that further increase the availability. The Indian alcohol industry is a high-risk industry, on account of the high taxes and innumerable regulations governing it. The Indian liquor industry comprises the Indian Made Foreign Liquor (IMFL), country liquor, foreign Liquor Bottled in Origin (BIO), illicit alcohol, beer and wine segments. The overall IMFL market is increasing at the rate of 9 to 10 per cent annually and growth rate of 11.9 per cent in the last financial year (2011-12). Country liquor produced in local licensed distilleries and is made of cheap raw material, primarily rectified spirits of grains or molasses. The production cost for country liquor is low; the excise duties are also lower than they are for other liquor. Beer has become a popular beverage in the country only over the last two decades and it's growing at a rate of about 17 per cent per year. Imported liquor forms a very small part of alcohol consumption in India and growing at the rate of 25 per cent annually. Illicit alcohol also evades all national and state-level taxes and duties, thus, making it very cheap and affordable. South India dominates the alcohol market in India, with that region accounting for about 60 per cent of total IMFL sales and 45 per cent of total beer sales. The state governments receive a large part of their cash flow from this industry. The state governments should be allowed to make state-specific rules, which should be in conformity with the national legislation.

Keywords

Indian Alcohol Industry, IMFL, Spirits Market.

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