International Journal of Commerce & Business Management

P. Balaji ¹, C. Karthikeyan ², D. Sureshkumar ³

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
2 Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
3 Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, T.N., IN

Abstract

The organized fruits and vegetables retailing is gaining momentum in the country as a result of increased share of consumer expenditure on fruits and vegetables. Fruits and vegetables form a major category of commodities in retail chains. Understanding the problems faced by the consumers in the modern retail outlets are the purchase of fruits and vegetables will provide a feed back to the retailers. This input provides an opportunity to enhance the performance of retail outlets by way of fixing the problems encountered. The objective of the stud is to find out the problems perceived by the consumers in the purchase of fruits and vegetables from both the modern and traditional mom and pop store. Total sample respondents selected from the retail stores for the study were 400. Primary data were collected with the aid of pre-tested interview schedule from consumer selected randomly by adopting "mall intercept survey method" (Phau and Teah, 2009) in the selected sample retail store outlets in Coimbatore. "Garrett's ranking technique"(Garrett, 1969) was adopted to analyze the problems faced by the consumers visiting different types of stores. The study has found that selling low quantity, poor refilling and slow checkouts are the major problems faced by the consumers in the modern fruits and vegetable retail store outlets. Whereas, narrow range of merchandise, limited quantity and high cost was identified as the major problem in the case of mom and pop stores. The importance of the study understands the problems faced by the consumers in the modern retail outlets are the purchase of fruits and vegetables will provide a feed back to the retailers. This input provides an opportunity to enhance the performance of retail outlets by way of fixing the problems encountered.

Keywords

Consumers, Fruits, Merchandise, Organized, Problems, Retailers

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M. V. Karuna Jeba Mary ¹, C. Karthikeyan ², T. N. Sujeetha ³

Affiliations
1 Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
2 Agricultural and E-Extension Centre, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
3 Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN

Abstract

A study was conducted in the Theni district of Tamil Nadu with the general objective to find out the changes in livelihood pattern of the rural women. Three blocks that had maximum number of tanks viz., Periyakulam, Andipatti and Bodinayakkanur were selected. Two villages were purposively selected from each of the block. These villages had tanks that were functioning to the extent of supporting the livelihood of SHG women considerably. Accordingly, six representative SHGs were selected drawing members of one SHG from each of the selected villages. All the members of the selected six SHGs constituted the sample for the study. Thus, the total sample size of the study is 102 SHG women. The respondents were interviewed personally by a well-structured interview schedule. The results of the study revealed that 39.22 per cent of rural women were pursuing occupation in service sector, 35.30 per cent in agriculture.

Keywords

Livelihood Options, Rural Women.

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