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Kshirsagar, A. S.
- Advertising and Marketing of Prabhat Ghee
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1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), IN
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), IN
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International Journal of Commerce & Business Management, Vol 10, No 1 (2017), Pagination: 38-41Abstract
The study aimed at advertising and marketing strategies of Prabhat Group of Industries. The study was conducted in Family Bazaar, Masjid Bandar area in Mumbai city, Maharashtra state. It has been observed that more number of dairy firms is present in Ahmednagar district of Maharashtra (20 numbers). From this district, Prabhat dairy is selected on the basis of large production of different milk products. Various advertising mediums used by Prabhat dairy for marketing of different products is studied along with its different promotional activities. This paper mainly highlights the task such as in shop activity which was conducted in Family Bazaar, Masjid Bandar area (Mumbai). Under this assignment survey was conducted in Mumbai city, to find out in which area sale is less of Prabhat Ghee. During survey we prepared questioner and we found that in Mumbai, Masjid Bandar is the area where sale of Prabhat Ghee is less as compared to other companies. After completion of the activity to find out the impact on customer along with the impact it has happened on sales in that area.Keywords
Advertisement, In Shop, Promotion.
References
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- Placement of Retailer Boards in Shrirampur City
Abstract Views :213 |
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Authors
Affiliations
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), IN
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 2 (2018), Pagination: 111-116Abstract
The study is aimed at advertising and marketing strategies of Prabhat Group of Industries. The study was conducted in heart of Shrirampur city, Shrirampur is taluka which exists in Ahmednagar district of Maharashtra state. It has been observed that more number of dairy firms are present in Ahmednagar district of Maharashtra (20 numbers), so we selected Shrirampur city to carry out the assignment. From this district, Prabhat dairy is selected on the basis of large production of different milk products. Various advertising mediums used by Prabhat dairy for marketing of different products is studied along with its different promotional activities. This paper mainly highlights the task such Placement of Retailers Boards. This was conducted in heart of Shrirampur city (Ahmednagar). Under this assignment survey was conducted in Shrirampur city, to find out in which area sale is less of Prabhat Ghee. During survey we prepared questioner and took feedback from the sales executive. After completion of the activity to find out the impact on customer along with the impact it has happened on sales in that area. Promotion also benefits customer in many ways such as convenience (Reduction in search and decision costs) (Chandon et al., 2000 and Chandon, 1995).Keywords
Advertisement, Retailer Board, Promotion.References
- Alvarez-Alvarez, B. and Vazquez-Casielles, R. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European J. Mktg., 39(1/2) : 54–70. doi:10.1108/03090560510572016.
- Bawa, K. and Shoemaker, R.W. (2004). The effects of free sample promotions on incremental brand sales.Mktg. Sci., 23(3) : 345–363. doi:10.1287/mksc.1030.0052.
- Chandon, P. (1995). Consumer research on sales promotions: A state-of-the-art literature review. J. Mktg. Mgmt., 11 : 419–441.
- Chandon, P., Wansink, B. and Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. J. Mktg., 64 : 65–81.
- Dwyer, F. Robert, Paul, H. Schurr and Sejo, Oh (1987). Developing buyer-seller relationships. J. Mktg., 51 : 11-27.
- Mahsa, Familmaleki, Alireza, Aghighiand and Kambiz, Hamidi (2015). Analyzing the influence of sales promotion on customer purchasing behaviour. Internat. J. Econ. & Mgmt. Sci., 4 : 1-6.
- The Purpose and Benefit’s of a Product Demonstration
Abstract Views :204 |
PDF Views:0
Authors
Affiliations
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), IN
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 2 (2018), Pagination: 132-136Abstract
The study aimed at promotional strategies of Poorva Chemtech Pvt. Ltd. the study was conducted in and around villages of Nasik district. All the villages are located in area of Nasik city, Maharashtra state. It has been observed that more number of agriculture input industries are present in Nasik district of Maharashtra (38 numbers). From this district, Poorva Chemtech is selected on the basis of large production of Agro Chemicals. Various advertising and promotional mediums are used by Poorva Chemtech for sales of different products. This paper mainly highlights the task of demonstration of Agro Chemicals in nearby villages of Nasik district and Under this assignment survey was conducted in Villages where demonstration plays important role in sales, to find out in which area sale is less of agro-chemicals of Poorva Chem-tech, Marketing department employees of Poorva Chemtech guided to select the area in which demonstration should be done and after completion of the activity we found out the impact on customer along with the impact it has happened on sales in that area. Mostly impact of free samples promotion is positive (Bawa and Shoemaker, 2004). The effects of free sample promotions on incremental brand sales.Keywords
Advertisement, Demonstration, Agro-Chemicals, Promotion.References
- Ansell, J., Harrison, T. and Archibald, T. (2007). Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis. Marketing Intelligence & Planning, 25 (4) : 394-410.
- Alvarez-Alvarez, B. and Vazquez-Casielles, R. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European J. Marketing, 39(1/2) : 54–70. doi:10.1108/03090560510572016.
- Barnes, J.G. and Howlett, D.M. (1998). Predictors of equity in relationships between service providers and retail customers. Internat. J. Bank Mktg., 16(1) : 5-23.
- Bawa, K. and Shoemaker, R.W. (2004). The effects of free sample promotions on incremental brand sales.Mktg. Sci., 23(3) : 345–363. doi:10.1287/mksc.1030.0052.
- Barnes, J.G. and Howlett, D.M. (1998). Predictors of equity in relationships between service providers and retail customers. Internat. J. Bank Mktg., 16 (1): 5-23.
- Bemmaor, A.C. and Mouchoux, D. (1991). Measuring the shortterm effect of in-store promotion and retail advertising on brand sales: A factorial Experiment. J. Marketing Res., 28 : 202-212.
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- Blattberg, R.C., Eppen, G.D. and Lieberman, J. (1981). Purchasing strategies across product categories. J. Consumer Res., 3(3) : 143–154.
- Blattberg, R.C. and Neslin, S.A. (1989). Sales promotion: The long and short of it. Marketing Letters, 1 : 81–97.
- Blattberg, R.C. and Neslin, S.A. (1990). Sales promotion: Concepts, methods and strategies. Englewood Cliff, NJ: Prentice Hall.
- Bridges, E., Briesch, R. and Yin, C.K. (2006). Effects of prior brand usage and promotion on consumer promotional response. J. Retailing, 82(4) : 295–307. doi:10.1016/ j.jretai.2006.08.003.
- Burke, W.L. and Schoeffler, S. (1980). Brand awareness as a tool for profitability. The Strategic Planning Institute. Boston: Cahners.
- Campbell, L. and Diamond, W. (1990). Framing and sales promotions: The characteristics of a “good deal. J. Consumer Marketing, 7(4) : 25–31.
- Chandon, P. (1995). Consumer research on sales promotions: A state-of-the-art literature review. J. Mktg. Mgmt., 11 : 419–441.
- Dwyer, F. Robert, Paul H. Schurr and Sejo Oh (1987). ‘Developing buyer-seller relationships. J. Marketing, 51 :11-27.
- Grewal, D., Krishnan, R., Baker, J. and Borin, J. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. J. Retailing, 74 : 331-352.
- Heiman, A., McWilliams, B. and Zilberman, D. (2001). Demonstrations and money-back guarantees: Market mechanism to reduce uncertainty. J. Business Res., 54 : 71-84.
- Kumar, V. and Leone, R.P. (1988). Measuring the effect of retail store promotions on brand and store substitution. J. Mktg. Res., 25 : 178-185.
- Lowe, B. and Barnes, B.R. (2012). Consumer perceptions of monetary and non-monetary introductory promotions for new products. J.Mktg.Mgmt., 28 (56) : 629.
- Pre-Purchase and Post-Purchase Behaviour of Farmer for Fertilizers in Nagar and Shrirampur Tahsil
Abstract Views :244 |
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Authors
Affiliations
1 College of Agriculture Business Management, Loni (M.S.), IN
1 College of Agriculture Business Management, Loni (M.S.), IN
Source
International Journal of Commerce & Business Management, Vol 12, No 1 (2019), Pagination: 13-16Abstract
This study was conducted in between July 2018 and Sept. 2018 on a sample of 200 farmers selected on convenience from 12 villages of two talukas of Ahmednagar district of Maharashtra. Primary data were collected by sampling method on pretested semi-structured schedules. The finding suggested that about 30 per cent and 40 per cent farmers used water soluble fertilizers (WSFs) in Nagar and Shrirampur taluka, respectively. We selected Vedant fertilizer for sampling (Microsoft 6 and Amizone) to farmers because of these two products are newly launched and there are low sales in Nagar and Shrirampur taluka of Ahmednagar district. After sampling to 100 farmers of Nagar and 100 farmers of Shrirampur, we observed farmers purchase Vedant products. Water soluble fertilizers gives good result on crop after few days of sampling most of farmer observed healthy development of crop so farmers purchase nutrilex water soluble fertilizers.Keywords
Water Soluble, Fertilizers, Sampling, Pre-Purchase, Post-Purchase, Consumer Behaviour.References
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- Effect of Subsidies on Fertilizer Sale in Shrirampur and Nagar Tahasil
Abstract Views :224 |
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Authors
Affiliations
1 College of Agriculture Business Management, Loni (M.S.), IN
1 College of Agriculture Business Management, Loni (M.S.), IN
Source
International Journal of Commerce & Business Management, Vol 12, No 1 (2019), Pagination: 28-32Abstract
We studied about effect of fertilizer subsidy on sale of fertilizer. This study was conducted between July 2018 to Sept. 2018 on the sample of 200 farmers selected on convenience from 12 villages of 2 talukas of Ahemadnagar district which are Shrirampur and Nagar. Primary data was collected by survey method on pretested semi-structured schedule and appropriate tools were used to analysis of data. Shrirampur taluka has good irrigation facilities as compared to Nagar taluka. 78 per cent farmers used solid fertilizer and 35 per cent farmers used water soluble fertilizer. Solid fertilizer has low prices because government provide subsidy on solid fertilizer and so that its sale is high. But in case of water soluble fertilizer, government does not provide any subsidy so that its price is high and its sale is low as compare to solid fertilizer. 41.5 per cent farmers think about fertilizer subsidy while buying of fertilizers. But 50 per cent famers buy product on the basis on price so that we can say that the sale of solid fertilizer is high than water soluble fertilizer.Keywords
Fertilizer, Subsidy, Solid Fertilizer, Water Soluble Fertilizer, Price.References
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- GoI (2011a). Interim report of the task force on direct transfer of subsidies on kerosene, LPG and fertilizer, Department of Expenditure, Ministry of Finance, Govt. of India, New Delhi, India, June 2011.
- GoI (2012). Union budget – Various Issues from 2002-03 to 2012-13. Ministry of Finance, Government of India, New Delhi, India.
- GoI (2012a). Report of the working group on fertilizer industry for the twelfth five year plan (2012-13 to 206-17), Department of Fertilizers, Ministry of Chemicals and Fertilizers, Govt. of India, New Delhi, India.
- GoI (2012b). All India report on input survey 2006-07, Agricultural Census Division, Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India, New Delhi, India.
- GoI (2012c). Rates of P and K fertilizers for 2011-12, Department of Fertilizers, Ministry of Chemicals and Fertilizers, Government of India, New Delhi, India.
- Gulati, Ashok (1990). Fertilizer subsidy: Is the cultivator ‘net subsidised’? Indian J. Agric. Econ., 45 (1) : 1-11.
- Gulati, Ashok and Sharma, Anil (1995). Subsidy syndrome in Indian agriculture, Econ. and Politi. Weekly, 30 (39): A93-A110.
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