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Authors
Affiliations
1 Commerce Dept., Christ College, Jagdalpur, IN
2 Commerce Dept., Vivekanand Mahavidyalaya, Raipur, IN
Source
International Journal of Advances in Social Sciences, Vol 4, No 3 (2016), Pagination: 169-171
Abstract
Consumer behavior is a most important factor for product establishment in market. Advertisement is the most sensitive media which affects the consumer behavior. The present study shows that advertisement media, how it affect consumer behavior regarding normal usable products in market.
Keywords
Consumer Behavior, TV Advertisements, Marketing , Marketing Activity, FMCG(fast Moving Consumer Goods).