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Shankar, Ravi
- Buying Behaviour of Cotton Growers with Reference to Cotton Seed in Middle Gujarat
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Authors
Affiliations
1 Department of Agricultural Economics, B.A. College of Agriculture, Anand Agricultural University, Anand (Gujarat), IN
2 International Agribusiness Management Institute, Anand Agricultural University, Anand (Gujarat), IN
1 Department of Agricultural Economics, B.A. College of Agriculture, Anand Agricultural University, Anand (Gujarat), IN
2 International Agribusiness Management Institute, Anand Agricultural University, Anand (Gujarat), IN
Source
International Journal of Agricultural Sciences, Vol 12, No 2 (2016), Pagination: 265-270Abstract
Present study was conducted in middle Gujarat for the estimation of buying behaviour of cotton growers of different size groups for the purchase of cotton seed. A multi-stage sampling design was applied for the study and required data were collected from 120 cotton growers (26 marginal, 19 small, 30 medium and 45 large) spread over 12 villages of 6 talukas, covering three cotton growing districts of the Middle Gujarat during 2011-12. The major methods employed for the analysis were linear multiple regression model and Garrett ranking technique. Brand loyalty among cotton seed growers were influenced by price of the seed, peer group influence, brand image, advertisement and availability of the seed. The most important constraint viewed by the cotton growers was non-availability of the branded seed demanded in desired quantity followed by non-availability of the branded seed in time.Keywords
Cotton Growers, Gossypium spp.References
- Arora, A. and Bansal, S. (2011). Diffusion of Bt cotton in India: Impact of seed prices and technological development, Discussion Paper 01-2011, Jawaharlal Nehru University, India.: 1-8.
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- Kaloda, A.D., Khunt, K.A., Ramani, N.P. and Bharodia, C.R. (2012). Research report for the eighth meeting of agril. economics, agril. statistics and extension education sub – committee of the research council. Junagadh Agricultural University, Junagadh. p. 7-9.
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- Padmanaban, N.R. (1999). Brand and dealer loyalty of farmers to pesticides in Tamil Nadu. Indian J. Agril. Mktg., 13(1) : 24-29.
- Padmanaban, N.R. and Sankaranarayanan, K. (1999). Business, experience, product lines of dealers and farmers loyalty to dealer for pesticides in southern Tamil Nadu. Indian. J. Agril. Mktg.,13(3) : 69-74.
- Ramasamy, C. and Chandrashekharan, M. (1990). Buying behaviour of farmers - The case of cotton seed. Indian J. Agril. Mktg., 4(2) : 166-172.
- Sivakumar, S.D., Srinivasan, N. and Hani, K. (1994). Buying behaviour of farmers with reference to pesticides – An analysis. Indian J. Agril. Mktg., 8(1) : 127-133.
- Sita Devi, K. and Ponnarasi, T. (2009). An economic analysis of modern rice production technology and its adoption behaviour in Tamil Nadu. Agril. Econo. Res. Rev., 22 : 341-347.
- Market Structure for Cotton Seed in Different Markets of Middle Gujarat
Abstract Views :218 |
PDF Views:0
Authors
Affiliations
1 Department of Agricultural Economics, B.A. College of Agriculture, Anand Agricultural University, Anand (Gujarat), IN
2 International Agribusiness Management Institute, Anand Agricultural University, Anand (Gujarat), IN
1 Department of Agricultural Economics, B.A. College of Agriculture, Anand Agricultural University, Anand (Gujarat), IN
2 International Agribusiness Management Institute, Anand Agricultural University, Anand (Gujarat), IN
Source
International Journal of Agricultural Sciences, Vol 12, No 2 (2016), Pagination: 350-354Abstract
The present paper attempts to analyze the market structure, problems and prospects in marketing of cotton seeds and suggest improvement in marketing of cotton seed marketing. Required data were collected from 30 dealers spread over three selected districts on cross sectional basis keeping in mind the relative importance of agencies/companies in the total volume of business especially in cotton seed marketing for the time period of 2009 to 2011.The major methods employed for the analysis were Lorenz co-efficient of inequality technique, Bain's classification for market structure and Garrett ranking technique. The Lorenz co-efficient values were near to one which confirmed the inequality in the distribution of the dealers by sizes in the cotton seed market. Out of total sale of cotton seed in a year 2009-10, 2010-11 and 2011-12, top four dealers' transactions was less than 25 per cent, the selected cotton seed market was atomistically competitive market. The most important constraint viewed by the dealers was non-availability of seeds by desired quantity followed by non-availability of seeds in time.Keywords
Market, Cotton Seed, Market, Middle Gujarat.References
- Acharya-Madnani (1988). Applied econometrics for Agricultural. Economists, Himanshu Publications, Udaipur (RAJASTHAN) INDIA.
- Bain, J.S. (1956). Barriers to new competition, Harward University Press, Cambridge.
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- Garrett, H.E. and Woodworth, R.S. (1971). Statistics in Psychology and Education.Vakils, Feffer and Simons Ltd., Bombay. p. 491.
- Handiganur, S.S. and Kunnal, L.B. (1999). Market structure for chickpea in different markets of Karnataka. Indian J. Agril. Mktg., 13(3) : 28-33.
- Sankaranarayanan, K. and Padmanaban, N.R. (1999). Market structure for pesticides in south Tamil Nadu. Indian J. Agril. Mktg.,13(3) : 69-74.
- Sankari, S., Ramasamy, C. and Punithan (1992). Retail market structure for pesticides in a cotton region. Indian J. Agril. Mktg., 6(2): 39-45.
- Sita Devi, K. and Ponnarasi, T. (2009). An economic analysis of modern rice production technology and its adoption behaviour in Tamil Nadu. Agril. Econ. Res. Rev., 22 : 341-347.
- Anonymous (2012). http://www.economicshelp.org/ dictionary/a/atomistic-competition.html