ICTACT Journal on Management Studies

K. Keerthi ¹, A. Arulraj ², K. Bharathipriya ³

Affiliations
1 Department of Management Studies, A.V.C. College of Engineering, IN
2 Department of Economics, Rajah Serfoji Government College, IN
3 Department of Business Administration, Sengamalathayar Educational Trust Women’s College, IN

Abstract

The concept of 'customer opinion and customer acceptance' is always seen as a widely accepted area of research amongst the academicians. Studies on customer opinion have showed that customer satisfaction is strongly dependent on the perceived experience and prior expectation of the customers. The gap between the level of expectations and the level of experience act as an indicator of the success or the future prospects of a product. A product is expected to satisfy the needs and expectations of the customers. Similarly, mutual funds are expected to fulfill the investment needs of the investors. This paper assessed the retail investors' level of experience and level of expectations from mutual fund investments in terms of the 'customer communication dimension' of the marketing mix. The study was conducted in Kumbakonam with a sample size of 50 respondents. Percentage analysis and cross tab tools are used to identify the customer satisfaction level of mutual funds.

Keywords

Customer Satisfaction, Customer Expectations, Customer Experience, Mutual Funds, Investment.

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K. Keerthi ¹, S. Eswari ¹

Affiliations
1 Department of Management Studies, A.V.C College of Engineering, IN

Abstract

The main objective of this paper is to analyse the overall financial position of the bank using ratio analysis. It shows whether the firm is improving or worsening in past years. The secondary data is used for the entire study i.e. the last five years annual reports of KCCB. Ratio analysis provides a basis for both intra-firm as well as inter-firm comparisons. The pictorial representations are used for better understanding. Ratios are useful tool for various stakeholders like management, financiers, shareholders and creditors etc. Various types of ratios include liquidity ratios, profitability ratios, solvency ratios are analyzed in this study. This paper tells that not only about the financial position of the firm but also helps to identify the problems and offer suggestions to improve its performance.

Keywords

Financial Analysis, Ratio Analysis, Stability and Profitability.

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