ICTACT Journal on Management Studies

Jediel Caroline Makena ¹, Michael W. Kimwele ², Wario Guyo ³

Affiliations
1 Entrepreneurship and Procurement Department, Jomo Kenyatta University of Agriculture and Technology, KE
2 Computing Department, Jomo Kenyatta University of Agriculture and Technology, KE
3 Jomo Kenyatta University of Agriculture and Technology, CBD campus, KE

Abstract

This study sought to assess the effect of ICT usage on the business performance of informal sector enterprises in kenya. The overall objective of this study was to assess the effect of the Mobile phones, the Internet, the Computers and Broadcast Media Technology usage on the business performance of the informal enterprises in Kenya, with a specific focus on those in Mlolongo Township. Descriptive research design was used in the study. A sample of 100 enterprises was generated using stratified random sampling while the subjects for each stratum were selected using convenience sampling technique. Data was collected using questionnaires and a response rate of 91% was achieved. Data analysis was done using SPSS V20 while the results of the study were presented using tables and charts. The findings showed that ICT usage explained approximately 76.9% of the positive change in business performance. Precisely mobile phone usage was found to explain 93.6%; computer usage 53.4%; internet usage 62.3% while broadcast media explained 85.6% positive change in business growth. The findings also showed that mobile phone was the most preferred ICT tool in the informal sector in Kenya with a diffusion rate of 100%. Broadcast media technology was second with 94.5%, followed by internet at 57.5% and lastly computers with 27.5%. The respondents cited high tariffs, network issues and security as the main challenges experienced across the four ICTs.

Keywords

Information Communication Technology, Business Performance, Informal Sector, Mobile Phones, Computer, Internet, Broadcast Media Technology.

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