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Varghese, Dipu
- Nurturing and Retaining Creative Behavior at the Entrepreneurial Level
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Authors
Affiliations
1 Master of Business Administration, DC School of Management and Technology, IN
1 Master of Business Administration, DC School of Management and Technology, IN
Source
ICTACT Journal on Management Studies, Vol 3, No 3 (2017), Pagination: 553-561Abstract
The concept of creativity in entrepreneurship is often widely discussed as many scholars have found that Creativity and entrepreneurship are linked [40] [48]. Creativity is found to be critical throughout the journey of entrepreneurship [31]. Thus creativity cannot be considered as a onetime process linked with developing a novel business idea or establishing an ingenious business firm. It is a process that is required throughout the existence of an enterprise. This paper concentrates on how an entrepreneur can become more creative, instead of creativity of the entrepreneur, a distinction which is important. Considering the creative behavior at the entrepreneurial level, the author develops a hypothetical model to illustrate how can an entrepreneur nurture and retain creativity throughout his entrepreneurial career.Keywords
Creativity, Entrepreneur, Social Network, Open Problems, Openness and Courage.
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