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Jaganathan, A.
- A Study the Buyer Behaviour Towards Small Cars Produced by Maruti Suzuki India Limited in the Nilgiris District of Tamil Nadu
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Authors
Affiliations
1 Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, Gudalur, IN
2 Department of Commerce with Computer Application, Bharathiar University Arts and Science College, Gudalur, IN
1 Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, Gudalur, IN
2 Department of Commerce with Computer Application, Bharathiar University Arts and Science College, Gudalur, IN
Source
ICTACT Journal on Management Studies, Vol 4, No 4 (2018), Pagination: 836-842Abstract
A study on the buyer behavior towards small cars is the most important for the car manufactures. Such an analysis will provide car manufacturers, a quantitative estimate of level of satisfaction being perceived by the customers. Therefore, in this study an attempt has been made to seek answers to the research questions such as how are the buyers satisfied with the price, fuel efficiency, maintenance, after-sale services and overall product features of the small cars in the study area? And what are the factors that influence the customers. Hence, in the present study, an attempt has been made to analyze the variables that affect the buyer behavior towards small cars particularly the small cars manufactured by the Maruti Suzuki India Limited in the Nilgiris district of Tamil Nadu.Keywords
Behaviour, Monopoly, Passenger, Small Car.
References
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- A Study on Customers’ Awareness and Satisfaction of Products and Services Offered by the General Insurance Companies in the Nilgiris District
Abstract Views :198 |
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Authors
Affiliations
1 Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, IN
1 Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, IN
Source
ICTACT Journal on Management Studies, Vol 6, No 1 (2020), Pagination: 1174-1180Abstract
The General Insurance industry has played an unparalleled role in creating access to financial services and to protection. Supported by the largest health insurance programme globally, the industry prides itself on having added over three million beneficiaries in a short span of six years. Further, a majority of the beneficiaries are from the below poverty-line segment, which goes a long way in contributing to the policy objectives of universal financial inclusion. This study probes only the general insurance policyholder’s preference and problems with special reference to the general insurance companies of the Nilgiris district.Keywords
Development, Environment, Globalization, Policyholder- A Study on Growth And Development of Automobile Industry in India
Abstract Views :133 |
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Authors
Affiliations
1 Department of Business Administration with Computer Applications, Government Arts and Science College, Gudalur, IN
1 Department of Business Administration with Computer Applications, Government Arts and Science College, Gudalur, IN
Source
ICTACT Journal on Management Studies, Vol 7, No 2 (2021), Pagination: 1400-1403Abstract
After economic reforms took place in India in 1991, it is only in the mid-1990s, that the automotive industry started opening up. Thus, the mid-1990s are characterized by the entry of global automotive manufacturers through joint ventures in India. Till the 1990s, the automotive industry in India was primarily dominated by Maruti Suzuki, Tata Motors, Hindustan Motors and Premier Padmini in the passenger car segment. Ashok Leyland, Tata Motors and Mahindra & Mahindra dominated the commercial vehicle segment while Bajaj Auto dominated the two-wheeler segment. Eventually multinational automakers, such as, though not limited to, Suzuki and Toyota of Japan and Hyundai of South Korea, were allowed to invest in the Indian market ultimately leading to the establishment of an automotive industry in India. A number of foreign firms also initiated joint ventures with Indian companies. The study is cover evolution and facts about Indian automobile industry.Keywords
Automobile, Combination, Passenger Car, ServiceReferences
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