ICTACT Journal on Management Studies

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A Study on Travel Destination Decisions of College Students


Affiliations
1 Department of Management Studies, Mepco Schlenk Engineering College., India
2 Department of Business Administration, V.H.N. SenthikumaraNadar College, India
3 Department of Information Technology, Kamaraj College of Engineering and Technology, India
     

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Travelling is the life blood that fascinates the lives of human beings. In particular, young adults are more attracted by many tourist places and they travel to visit those places. This study aims to explore how college students in the Virudhunagar District are deciding their travel destinations. The researcher considers the factors of theory of planned behaviour to explore the travel destination decisions of college students. Specifically, the study tries to find factors that influence the attitude of students towards the intention to visit a place. A questionnaire was framed by considering factors of the theory of planned behaviour model to analyse the travelling intentions of college students. The Multistage random sampling method was used to identify 300 respondents from two arts and science colleges and two engineering colleges in Virudhunagar District. Data were collected from the identified respondents using the survey method. The collected data were analysed using correlation and multiple regression methods. The results show that the attitude of the college students plays a major role in their intention to visit a place. The results also show that the students want to enjoy a lot in the tourism place; they expect good recreation facilities and fun activities to enjoy their tour.

Keywords

Travel Destination, Attitude, Subjective Norms, Perceived Behavioural Control, Intention
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  • A Study on Travel Destination Decisions of College Students

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Authors

S. Ramesh Babu
Department of Management Studies, Mepco Schlenk Engineering College., India
G. Murugesan
Department of Business Administration, V.H.N. SenthikumaraNadar College, India
R. Arthy
Department of Information Technology, Kamaraj College of Engineering and Technology, India

Abstract


Travelling is the life blood that fascinates the lives of human beings. In particular, young adults are more attracted by many tourist places and they travel to visit those places. This study aims to explore how college students in the Virudhunagar District are deciding their travel destinations. The researcher considers the factors of theory of planned behaviour to explore the travel destination decisions of college students. Specifically, the study tries to find factors that influence the attitude of students towards the intention to visit a place. A questionnaire was framed by considering factors of the theory of planned behaviour model to analyse the travelling intentions of college students. The Multistage random sampling method was used to identify 300 respondents from two arts and science colleges and two engineering colleges in Virudhunagar District. Data were collected from the identified respondents using the survey method. The collected data were analysed using correlation and multiple regression methods. The results show that the attitude of the college students plays a major role in their intention to visit a place. The results also show that the students want to enjoy a lot in the tourism place; they expect good recreation facilities and fun activities to enjoy their tour.

Keywords


Travel Destination, Attitude, Subjective Norms, Perceived Behavioural Control, Intention

References