ICTACT Journal on Management Studies

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Consumers Perception and Preference Towards Smartphone


Affiliations
1 Department of Management Studies, V.V. Vanniaperumal College for Women, India
     

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Smartphone usage has proliferated in recent years. Nowadays people seem to become dependent towards Smartphone due to its convenience, great camera features, easy applications installations, and more importantly, it can do most of the computer functions on the go. In this technology and competitive era, this study aims to explore the key factors which motivate consumers to purchase and use Smart Phones. Further, the reason behind usage of smart phone is found and to identify the customer attitude towards smart phone and finally to know the customer’s satisfaction level towards smart phones. This study is more essential for Smartphone companies as their sales and profit will be depend upon on customer perception. Overall this study will facilitate the improvement of Smartphone industry in the view of customer perception and their attitude.

Keywords

Smartphone, Consumer Perception, Marketing Strategy.
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  • Mohd Azam Osman, Abdullah Zawawi Talib, Zainal Abiding Samusi, Tan Shiang-Yen and Abdullah Sani Alwi, “Trend of Smartphone and its Usage Behavior in Malaysia”, International Journal on New Computer Architectures, Vol. 2, No. 1, pp. 275-286, 2012.

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  • Surendra Malviya, Manminder Singh Saluja and Avijeet Singh Thakur, “A Study on the Factors Influencing Consumer’s Purchase Decision towards Smartphones in Indore”, International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, pp. 1-8, 2013.


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  • Consumers Perception and Preference Towards Smartphone

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Authors

Revathy Rajasekaran
Department of Management Studies, V.V. Vanniaperumal College for Women, India
S. Cindhana
Department of Management Studies, V.V. Vanniaperumal College for Women, India
C. Anandha Priya
Department of Management Studies, V.V. Vanniaperumal College for Women, India

Abstract


Smartphone usage has proliferated in recent years. Nowadays people seem to become dependent towards Smartphone due to its convenience, great camera features, easy applications installations, and more importantly, it can do most of the computer functions on the go. In this technology and competitive era, this study aims to explore the key factors which motivate consumers to purchase and use Smart Phones. Further, the reason behind usage of smart phone is found and to identify the customer attitude towards smart phone and finally to know the customer’s satisfaction level towards smart phones. This study is more essential for Smartphone companies as their sales and profit will be depend upon on customer perception. Overall this study will facilitate the improvement of Smartphone industry in the view of customer perception and their attitude.

Keywords


Smartphone, Consumer Perception, Marketing Strategy.

References