The International Journal of Interdisciplinary Studies in Communication

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Social Media Interactivity: A Case Study


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1 Universidad Abat Oliba CEU, Spain
     

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The social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.

Keywords

Interactivity, Social Networking, Internet, Journalism, Commerce, Facebook.
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  • Social Media Interactivity: A Case Study

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Authors

Joan-Francesc Fondevila-Gascon
Universidad Abat Oliba CEU, Spain
Ana Beriain
Universidad Abat Oliba CEU, Spain

Abstract


The social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.

Keywords


Interactivity, Social Networking, Internet, Journalism, Commerce, Facebook.

References