International Journal of Innovative Research and Development

Abstract

The demand for tea has been rising over the years as consumers have become aware of the health benefits of consumption of this product Tea production in Kenya contributes to (7%) of world tea in comparison to other countries such as Sri Lanka (3%), Bangladesh (24%) and India (11%). Many farmers in Kenya are abandoning tea production due to low returns. The objective of this study is to investigate the various factors that determine hefty bonus payout in agribusiness- case of tea farmers.  The study adopted a descriptive research design, which is used when the problem has been defined specifically and where the researcher has certain issue to be described by the respondents about the problem.  The target population compose of farmers who sell to Imenti tea factory. The study used simple random sampling to select respondents.  Primary data being information gathered directly from respondents, the researcher used questionnaires to collect mainly quantitative data although some qualitative data was collected from the open-ended questions.  The researchers carried out a pilot study to pretest and validate the questionnaire. Quantitative data collected was be analyzed by the use of descriptive statistics using SPSS and presented through percentages, means, standard deviations and frequencies. The information is displayed by use of bar charts, graphs and pie charts and in prose-form.

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