International Journal of Innovative Research and Development

Abstract

Kenya’s Fund Management industry is relatively old having started off in the 20^th century. Compared to more developed FM markets the Kenyan Fund Management Industry is much smaller. The size of the industry and slow growth is an indication that firms are experiencing challenges implementing their growth strategies. The study covered 20 members of the Association of Fund Managers. Data was collected using questionnaires which was administered using drop and pick method. Data was analyzed using descriptive statistics, which involved mean scores and was used to show the average effect of the factors under investigation, the standard deviation was used to check the variability from the mean and the mode to evaluate the most popular responses.

The findings indicated that fees charge, education level, product diversification, investment market influenced growth strategies of fund management firms in Kenya.

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