A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
The paper contributes to the body of knowledge in the area of motivation by examining the role of socio-demographic variables in motivation. The research design is quantitative, descriptive and cross-sectional survey. The target population is marketing students of Sunyani Polytechnic. A sample of 200 respondents was selected through convenience sampling method. Primary data were collected through self-designed questionnaire, administered during lectures. The data was analysed using cross-tabulation and chi-square analysis. The results revealed socio-demographic differences in perceived importance of motivational factors. Motivational policy should be based on customized packages to target individual unique employees. Future studies should look at causal studies in a comparative study of actual employees and future employees.
The paper contributes to the body of knowledge in the area of customer retention by exploring the moderating effect of demographic variables in switching decisions of consumers of mobile services. The paper is based on quantitative research design. The target population is marketing students of Sunyani Polytechnic, Ghana. A sample size of 198 was used based on the convenience sampling method. Data was collected through self-designed questionnaires and administered during lectures. Data analysis is based on correlation and cross-tabulation analysis. Gender and religion significantly influence switching decisions of consumers. Age does not significantly influence switching decisions. Age, gender and family income status does not significantly influence moderating effect of switching factors. Factors that significantly moderate the effect of switching factors are religion, personality trait, region and year in school. To attract and retain consumers, mobile service providers should incorporate these findings into their marketing strategies. Causal studies based on structural modellings should be done in future studies.