Corporate Social Responsibility (CSR)

"No business success is worthwhile unless it serves the needs or interests of the country and its people" - JRD. Tata
CSR is the new mantra for todays corporate India. In the traditional days CSR was a concept which the government was forcing upon Indian Companies. Nowadays the relationship between the organizations, the state and the society has undergone a tremendous change. Hence, both the public and private organizations are more responsible to the state and to the society. The corporates practice CSR activities not only for financial benefits but also for social and the environmental causes.
The modern business organizations have enormous responsibilities to various interest groups namely consumers, creditors, shareholders, govt., employees and the society at large. In the recent years, their responsibility towards the society at large ensures that the organizations conduct themselves in a manner that is beneficial to the community/society. Hence it is quite essential to discharge their obligations as the society demands it as their responsibility.
In the contemporary days CSR is a vital tool for each and every organization for its survival and sustainable development. CSR is no longer mere philanthropic for the organizations and they have to give back to the society/community which contributed to their success. In this context, this paper highlights the CSR practices of Indian PSU's.