T.V Advertisements and Role of Children in Family Purchase Decision (with Special Reference to Food & electronic Items)

In the Indian advertisements, a fundamental assumption is that the children who are in the centre of family can provide emotional stimulus to the parents and adults of the family to do anything that would help parents to take better care of their children. In such a cultural context, it is difficult to discern television's role for education, entertainment and educational improvements. Every product you buy, children have their own opinion and choice. They are not only involved in buying their products but are also involved in the purchase of household items. They are well aware about the products in the market and what new products being launched in the market. Nearly all of the advertisements of products right from the small tooth paste to plasma TV, cars etc kids are involved. Hence, these advertisements attract children and in return they create demand for those products. They want to eat, drink, wear dresses, accessories, and play with toys which are advertised. So, when they visit departmental stores, malls with their parents, it's the children who first pick up the products as per their fondness. If we ask them they have the logic and justification for choosing that particular product. This is because they are very much influenced by the advertisements they watch on TVs. The purpose of this study is to identify interest in TV advertisements related to Food & Electronic items and the role played by the child in the family's purchase decision with regard to the selected products: Food and Electronic items. Views of children as well as parents will be elicited.