Rural Marketing: A New Paradigm Shift

Rural India is going to become a biggest market of the world in the near future and it is transforming like anything in this dynamic world. Rural marketing is a visit to the 75 crores people residing in the villages of India where they have hope, aspirations, needs and potential. In the present scenario, rural markets have acquired significant role in countries like China and India which leads to overall growth of economy in coming years which has resulted from substantial increase in purchasing power of rural communities. With the advent of green revolution in India, rural areas are consuming a huge variety of industrial and urban manufactured goods which leads to special marketing strategy which is known as rural marketing. Therefore, we can say that as environment of rural markets keeps on changing, its market profile is also going to be change and people are changing themselves. So, the companies are applying several models and strategies to be a winner in rural market.