The Role of the Visual Art/Craft Industries, in the Development of Tourism in Ghana (A Case Study of Accra and Winneba)

The purpose of the study was to find out how the Visual Arts Industry could be organized and incorporated into the tourism Industry. The study was purely qualitative in nature and specifically sought to identify, examine and analyse types of craft objects which local crafts men produced and the type of artefacts international tourist would like to purchase back home. The simple random sampling technique was employed to select 124 respondents. Questionnaires were used to collect information from international tourists and local crafts men. Findings of the study were discussed and analysed in descriptive form. The findings revealed that international tourists inclined to take some craft objects home. Another finding was that, there was not a strong and steady relationship between the local crafts men and the Ghana Tourists Board.