"Employer Branding: A Strategic Tool to Attract, Recruit and Retain Talented Staff"

'A product is made in a factory; a brand is bought by a customer.' Everyone knows how a Brand can make or break a business. And everyone knows how vastly it is influenced by brands. One bad word can lead to the Condemn to misfortune of a business. When one thinks of branding, the first thought that comes into our mind is that it is a marketing function and they'll usually start talking about products and services. Very rarely does one associate Employer branding with an HR function. But in recent years, companies have begun branding themselves as employers too, betting that if they can convey to the world why their workplace is appealing and unique, they will have an easier time attracting good workers. And now the Environment is continuously changing it is hard for organizations to attract and maintain the best candidates. The organizations use many methods to recruit and hire, but now it is time to use the organization's brand to attract talents the organization would like. This article will defines about Employer Branding, Employer Branding Process and Importance, Steps in Building employer brand to attract, engage & retain talent, suggestions to attract, keep & motivate employees, Employee Retention Strategy.