An Analytical Assessment Of Demographic Features Of Customers In Public And Private Sector Banks

Knowing the demographic factors of customers is important in developing a Customer Relationship Management approach by a banking unit. The purpose of this research was to increase knowledge and understanding the Demographic Profile of customers in Public and Private Sector Banks. The main aim of this research is specifically to analyse and make a comparative study of consumer profile in different banking type. Demographic characteristics include gender, age, marital status, occupation and income.