Technological Revolution and Its Implication on Customer Value Perception: A Study on Indian Banking Sector

To-day, we cannot think about the success of a banking system without technological revolution. It has enlarged the role of banking sector in the economy. The banks with the latest technology and techniques are able to generate more and more business resulting in their greater profitability. In recent studies, customer perceived value has come up strongly as the basis of competitive advantage in the banking industry. Against this background, this study finds out the implication of technological revolution on customer’s value perception in Indian banking sector.