Rural Consumers’ Awareness About Consumers’ Rights

Consumer rights are now an integral part of consumers’ life. Market resources and influences are growing day by day and so is the awareness of consumer rights. Consumer rights and responsibilities are knotted together and without sharing consumer responsibility, consumers will find it very difficult to enjoy their rights on a long-term basis. Consumers need to step cautiously in the market place. A consumer, on his part, must make every effort to inform himself of the product or service. The consumers’ rights are protected under the Consumer Protection Act to safeguard their interest. This study has been conducted in Udumalpet Taluk of Tirupur District. Data required for the study have been collected by a well-structured interview schedule.  The study observes the level of awareness of the rural consumers about their rights.