Quality of Work Life at LIC of India Ltd. Kurnool

Organizations in the past, gave more importance on advanced technology for higher productivity surpassing and neglecting the needs and psychological needs of the employees. This resulted in negative attitude against the working environment and led to low employee morale. It was realized that societal support goes hand in hand with technical innovations which can be realized through QWL programs. The success of a organization is highly dependent on how it recruits, motivates and retains its workforce. Today’s organization’s need to be highly flexible so that they are equipped to develop their workforce and in turn enjoy their commitment. The present study aims at assessing the presence of work life and quality at LIC of India, Kurnool and the strategies that can be formulated to enhance QWL and thereby increase efficiency, reduce stress and balance work and life of the employees.QWL is assessed by relating to working Conditions, Compensation and Benefits and the extent of Human Relations present at work amongst the employees of LIC. The study infers that the QWL at LIC is just above average and a lot to be done in the days to come.