SPA Services: Healing or Pampering (A Study on Significance of SPA Service to Individuals)

The spas in today’s world have become a strong feature of economy with people going back to the waters just like the olden days. Their modern avatars are offering a variety of services to cater to the needs of the stressed and the tired looking for rejuvenation and relaxation. Not just this, they are bringing in various options to satisfy the urge to stay young and to give peace to those who have enough money to spend on themselves. This paper is an attempt to find out the specific benefits that the spa industry is accruing on the health of the individuals based upon the perception and the experience of the spa industry. This research is trying to find the significance of the spas, their services and products with respect to this physical and psychological health of the individuals. For this purpose, a survey was conducted on 200 people and an item wise percentage analysis was conducted on the responses that were taken on a scale of five as Strongly agree, agree, indifferent, disagree and strongly disagree. Done on the above mentioned three dimensions and an attempt was made to find out the payoffs derived from the various spa services to individuals’ mental and physical health. These were allotted weights as 5 to 1 and then an item wise percentage analysis was conducted for the purpose. It was found that spas carry a lot of significance to the health of the individuals. Not just the physical, but also the psychological health also benefits from the spa services. Thus, the economy would do well if it aids the spa industry to move forward along with the allied industry like medical, hospitality and tourism.