Rural Market in India as Challenges and Ways Ahead

It is often said that market is made, not found.This is especially true for the rural market in India. Rural marketing is nowadays fascinating the marketers as it has untapped opportunities ahead for them. As 70% of the population resides in rural areas.Therefore, targeting that segment could bring unattainable result and share for the companies. Rural Market has been quite a novel & an interesting marketing concept world over. The large population of people living in the rural areas has led and resulted the different marketers as well as producers to target this rural world. This paper basically talks about all those problems that the Co(s) may or have faced in promoting their products in the rural markets. Different challenges exist for the managers in how to best market their brands and establish themselves amongst rural people. In addition to the challenges & hindrances, the report also focuses on the many opportunities that basically attract the marketers to come and promote their products.