Forecasting Global Turbocharger Market: A Mixed Method Approach

Change in consumer preference had led automotive manufacturers across the globe to adopt turbocharger technology in their pursuit to provide improved fuel economy and engine performance. Turbocharger helps automakers provide better performance in smaller engine, thus making this technology accessible for larger section of the automotive market and increasing the competition in this market.  Recent developments in turbocharger technology are fluctuating automotive industry dynamics, so precise forecasting of turbocharger technology acts as a very important factor to sustain in the existing business environment. This paper evaluates the application of mixed methodology which is a combination of qualitative and quantitative research to forecast global turbocharger demand.