Online Banking-A Survey on Customers Viewpoint and Satisfaction

E-banking also known as internet banking, online banking, virtual banking means use of online banking products and service. Banking industry has a great contribution in the growth of the Indian Economy. Since the new economic reforms private banks has grown tremendously and since then India economy has grown significantly. The main objective of the study is to study the growth of virtual banking in India and its popularity among the Indians. As per the survey State bank of India is still the largest public sector banks having maximum number of bank account. The result of the study is based on primary survey depicting that E-banking has become gradually important among the Indians as it time saving, convenient and reliable. Very few respondents are not using it due to security reasons. The E-Banking services are used frequently to make online purchase, bill payments and to make investments. E-Banking is gaining momentum gradually in India. By the end of 2014 Indian government is making effort to reach almost to all the parts of rural India and to have at least 40 % of the bank account of the rural population.