Sales Analysis of Prepaid Mobile Recharges

Over a period of time, the power of analytics is helping in decision making for industries. Business potential of an industry can be accessed by the means of the data generated by the industry itself. Sales analysis reports are essential aspect for illustrating this power of analytics. The reports generated are of paramount importance to the industry for sustaining in the market. This research paper is a discussion about an analysis done on a small Retailer, linked with multiple network providers, nested in the university. Hence, the aim for this analysis is to identify which network provider is popular in the university, which recharge packs are liked by the students, on which day of a week there is a hike in the sales and why. Initially, a Bivariate Analysis was performed followed by segmenting the similar students based on their behavior towards a recharge pack of a particular network provider. Later, these results are interpreted based on interaction with students and some TRAI reports.