E-Commerce: ‘Click and Buy’ – An Easy Way of Shopping (with Respect to Indian Market)

This research paper has discussed about the e-commerce business in India and its prosperity. The research paper also conferred about the current market of e-commerce in India as well as the business of India’s major e-commerce companies like Snapdeal, Makemytrip, and IRCTC etc. Currently Indian e-commerce business is contributing 1.8% of the global Online sales. At present Indian e-commerce   industry is having 20 million consumers which is expected to be doubled within 2018.  The research also found that most of the customers are fall in to the age group of 26-35 and most of them are male. The research paper has also talked about some serious issues (like high delivery cost, sharing financial information online, product quality etc.) related to the e-commerce business as well as its future in Indian market.