Analysis and Optimization: The Real Stuff of Business Competitive Advantage from Cloud Big Data Analytics

The success of enterprises in the 21st century in an increasingly competitive market place depends critically on the quality of knowledge which those enterprises apply to their key business processes. The challenge of deploying the knowledge assets of an enterprise in creating competitive advantage and ensuring a sustained business edge is important. Despite the importance to researchers, managers and policy makers of how information technology (IT) contributes to organisation performance and generates business value based on the resource-based view of the firm that integrates various standards of research into a single theoretical framework, in this article, an attempt is made to describe the relationship between the competitive advantage through theoretical strategic views and cloud based big data analysis & optimization platforms. So the objective of this paper is to provide a comprehensive understanding on the cloud big data analytics scenario with understanding on some of the buzz words. It provides a comprehensive approach to derive the patterns and analysis to support business strategy towards enterprise management and decision making by enabling cost reduction strategies at storage level costs as well as processing and analysis costs. It is a journey of effort of to compare the results of a survey on human executive opinion results versus by big data analytics results. For this purpose, a questionnaire is prepared, which is sourced from the one designed by Deloitte’s 2012 global outsourcing and in sourcing survey.