The Impact of Big Data and Social Networking for Decision Making

This report is basically a review paper; an idea is produced regarding how can social media help us to make better decisions. The word ‘Big Data’ was introduced just two years back and now has become the burning topic. In the world of technology, big data has occupied the entire field, the big data era. It is very sophisticated and complex to deal with data so large; social networking sites create most of the data of the world. Already we have so much of data and everyday more is added to it. It is necessary to use data as resource and utilize it best way. Big data analysis is very important in business. A decision is only possible after have a good analysis.

Big data analytics have many techniques like social network analysis, optimization, data mining, machine learning, etc. In this paper only some of the part of social network analytics is included.

 The art of decision making can be made better by the deep analysis of information from social networks, intact it acts as a major tool. In this paper, it is tried to give an outlook on the utilization of social networking data as a tool for profitable decision making. Different mythologies and examples are also included here.