A Study on Consumer Preference of Dwelling Unit in Erode City

This paper presents the empirical analysis of housing choice based upon individual households and dwelling and estimates the degree of satisfaction among consumers. The empirical results suggest that the independent assumption may be inappropriate and also the housing choice may be more sensitive to variations in work place accessibility. Research on the profile of residents must be considered because households with different socioeconomic backgrounds have different levels of aspiration, tolerance and psychology on preference towards dwelling .The level of satisfaction towards housing also differs according to ethnic backgrounds. The researcher made an attempt to analyse the consumer preference of dwelling unit by applying statistical tools such as percentage analysis, chi-square and Garret Ranking method. 

This paper presents the empirical analysis of housing choice based upon individual households and dwelling and estimates the degree of satisfaction among consumers. The empirical results suggest that the independent assumption may be inappropriate and also the housing choice may be more sensitive to variations in work place accessibility. Research on the profile of residents must be considered because households with different socioeconomic backgrounds have different levels of aspiration, tolerance and psychology on preference towards dwelling .The level of satisfaction towards housing also differs according to ethnic backgrounds. The researcher made an attempt to analyse the consumer preference of dwelling unit by applying statistical tools such as percentage analysis, chi-square and Garret Ranking method.