Product Counterfeiting and Survival of Selected Pharmaceutical Firms in Anambra State

This research is centered on Product Counterfeiting and the Survival of selected Pharmaceutical Firms. The poor consumer enlightenment campaign and security challenges make it difficult to combat the problem of Product counterfeiting, ineffective enforcement of the existing law, ignorance, corruption, lack of capacity in terms of work force, loose control system, non health professional in the drug business and lack of appropriate legislature. The study determines the nature of relationship between counterfeited product and attitude of the consumers with purchase intention. The study is anchored on Ajzen theory of planned behavior. The study employed descriptive research design, the primary source of data are the major instrument use for this study. Pearson product moment correlation was used to analyze the data with aid of SPSS version 22.The findings reveal that there is a positive relationship counterfeit product and the attitude of consumers with purchase intention. Base on the findings, the researcher recommends that government should equip the Agencies involve in combating Product counterfeiting proliferation with every logistics support needed to fight the nefarious crime.