A Study on Consumer Perception towards E-Banking Services of ICICI Bank

Electronic banking is the most inventive services offered by the banks. The transformation from traditional banking started from the use of automatic teller machines, (ATM), direct bill payment, electronic fund transfer (EFT) and the revolutionary online banking is being accepted by the customers with growing awareness and education. Many people are shifting to e-banking and are readily accepting the usefulness of this option. It allows customers to manage their accounts from any place at any time for minimum cost.

Electronic banking is the latest in the series of technology wonders in the recent part, involving use of internet for delivery of products and services. The electronic banking has been evolving the environment with the development of the world web. The development of information technology has been a big boon to banking industry. It has helped the banking industry in several ways, especially in improving its customer relations. Banking industry has undertaken various activities due to the introduction of electronic media in its operations.