Patterns of Cultural Awareness and Rural Development of Local Audience:A Study of Selected Local Media

Information is central to all forms of human activity. No matter the field; there is the need for exchange of information to ensure completion of task. Inefficiency will be the results, where this exchange of information is slow or there is a break down. For this reason, information is regarded as vital resources that need to be properly developed, because it has boomerang effect on society. Consequently, a society that has poor communication and information infrastructure perpetually lags behind others that hard efficient information infrastructure (Moemeka 1985).Rural radio helps to achieved development in the rural areas, as issues of development are aired to audience in the form of various programs and individual are exposes to happenings in and around their society, through listening to these program communication serves as the basic element of interaction and information sharing in life. Communication creates pool of ideas, strengthens the feeling of togetherness, the exchange of messages and translates through thoughts, into action. Radio communication educates on new issues inherent in the society. For example, issues on politics, business, current affairs etc., are aired to create awareness. Radio serves as an agent of social mobilization; people are moved to delivering a certain goal, based on their awareness of their rights and responsibilities to the society. Thus this study examines the place of Harmony Fm Idofian, Ilorin, Kwara State in rural development.