Knowledge Management Strategies and Business Sustainability:An Empirical Study of Selected Paint Manufacturers in Rivers State, Nigeria

This study explores the several strategies that can be adopted in managing knowledge and its influence on business sustainability among Paint manufacturing firms in Rivers State, Nigeria. Convenience sampling technique was used to collect data from the survey. 180 copies of the questionnaire were distributed and 172 copies were retrieved representing 95.55%, and all of which were deployed for further data analysis. All the statistical analyses were conducted via SPSS Statistics 20 and Spearman’s Rank Correlation Statistical tool to test the hypotheses one to four. The findings indicate that there is a positive and significant relationship between the dimensions of Knowledge Management Strategies and the measures of Business Sustainability. Therefore, empirical evidence from this research confirmed the premise that strategizing the way knowledge is managed in organisations lead to business sustainability. Based on the findings and conclusions above, this study recommends that there is need to choose a strategy based on the organisation's major value drivers that will give a competitive position. The three aspects of sustainability should not be ignored. Formulation of environmental friendly policies, considering the customers' needs as priority will eventually increase the size of market serviced.