Guidelines of Educational Video Production for Malaysian Digital Natives

The development of education intelligence involving the media imposes a major challenge to the students and teachers in the 21^st century learning paradigm. This is mainly due to the lack of established models, guidelines and techniques in the development process of educational media materials. Furthermore, the Malaysian Education Reform Plan (2013-2025) also emphasizes on the task of making the learning process in schools more contextual, authentic and meaningful, so that the students will be able to face the challenges outside school. Daniel Anderson and Elizabeth Lorch (2008), proposed that video programs leads to a sensory bombardment that produces a series of orienting responses that interferes with cognition and reflection which will lead to contextual, authentic and meaningful learning. Therefore, the main aim of this research is to propose a conceptual model of educational video production for the 21^st century learning (digital natives). Both primary data and secondary data was applied in this research as it examines the problem stated earlier to be certain of and to describe the characteristics of the issue. The process of research was quantitative.

Online and on-site questionnaire were designed and developed to conduct the survey on students. The questionnaire was built in accordance to 4 main constructs:

• Content                      
• Instructional Design  
• Technical Design        
• Social Considerations

 The sampling for this research comprised of 80,000 students, 8,000 teachers and 50 educational video programme producers. There is no problem in handling such a big size because the survey was conducted on line via the EduwebTV website (www.eduwebtv.com) and on site in selected schools. The online survey auto generated the outcome to facilitate the summarizing process. The data collection took a time frame of 2 months. Aspect of accuracy, cost and the homogeneity of the sample population was given priority to amid biasness and inaccuracy.  

The 12 prototypes that were developed based on the four constructs (content, instructional design, technical design and social consideration) recorded a high acceptance rate in the user acceptance study using the instruments developed for this research. The outcomes of this study resulted in the design and development of the proposed conceptual model of education video production. This conceptual model will contribute to the analysis and development of educational video programs for the digital natives. The model can be referred as guidelines by educational video programs developers. Furthermore, the prototypes that were developed for the user acceptance study can assist the Malaysian Ministry of Education in using quality information for the development of educational video programs.