The International Journal of the Arts in Society: Annual Review

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The Nobrow Aesthetics: The Relative Arts Era


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1 Universidade Presbiteriana Mackenzie, Sao Paulo, Brazil
     

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The term Nobrow refers to the expression "highbrow" (a designation of arts and literature, which characterizes them as "intellectuals, high-quality"), and the term "lowbrow" (an expression that characterizes the literature and art as with no connection or interest in serious cultural / intellectual ideas), so that it represents the concept of art without a qualification of "lowbrow" or "highbrow", the concept of relativist art, without specific direction to a particular type of audience, or to particular areas of knowledge, an art that is neither popular nor scholarly. The century began with a strong tendency towards this art Nobrow aesthetic, so this research tries to analyze this new aesthetic and its actual application in the fine arts, also with a brief analysis of literature and cinema by investigating the artistic movements of the 21st Century, and relating them to the cultural history of the first ten years of this century, to outline the goals and aesthetic bases of these movements, comparing the writings of poetics and aesthetics from different times in their applications in due course and now, establishing this way, parameters for contemporary aesthetics.

Keywords

Nobrow, Relativism, 21st Century Aesthetics, Relativist Art.
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  • The Nobrow Aesthetics: The Relative Arts Era

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Authors

Janaina Quintas Antunes
Universidade Presbiteriana Mackenzie, Sao Paulo, Brazil

Abstract


The term Nobrow refers to the expression "highbrow" (a designation of arts and literature, which characterizes them as "intellectuals, high-quality"), and the term "lowbrow" (an expression that characterizes the literature and art as with no connection or interest in serious cultural / intellectual ideas), so that it represents the concept of art without a qualification of "lowbrow" or "highbrow", the concept of relativist art, without specific direction to a particular type of audience, or to particular areas of knowledge, an art that is neither popular nor scholarly. The century began with a strong tendency towards this art Nobrow aesthetic, so this research tries to analyze this new aesthetic and its actual application in the fine arts, also with a brief analysis of literature and cinema by investigating the artistic movements of the 21st Century, and relating them to the cultural history of the first ten years of this century, to outline the goals and aesthetic bases of these movements, comparing the writings of poetics and aesthetics from different times in their applications in due course and now, establishing this way, parameters for contemporary aesthetics.

Keywords


Nobrow, Relativism, 21st Century Aesthetics, Relativist Art.

References