International Journal of Applied Marketing and Management

Kirti Rajhans ¹, Tunisha Shome ²

Affiliations
1 School of General Management, NICMAR, Pune, Maharashtra, IN
2 Indira Gandhi Institute of Technology, New Delhi, IN

Abstract

An employee's perception about various aspects of organisational communication is very important as it directly affects his performance. The objective of this paper is to examine the impact of organisational communication satisfaction on employee productivity in different organisations. The paper tries to explore the importance of employee perceptions about organisational communication and its correlation with employee productivity. A survey of 300 employees from ten different companies in India with diverse portfolio was conducted for this study. The Downs and Hazens' (1977) Communication Satisfaction questionnaire (CSQ) was used to understand the importance of communication satisfaction in organisations and also to test the Communication Satisfaction Index of the particular organisation. A separate questionnaire for rating employee productivity was used through which a Productivity Index (PI) was derived. Pearson's correlation and regression were used to determine the actual correlation between the two variables. The results indicate that the organisational communication satisfaction has a positive correlation with the employee productivity. If employees feel that the organisational communication is effective, it leads to increased productivity. It is also seen that when communication satisfaction is low, managerial evaluation of productivity in terms of quality, efficiency, punctuality, and planning is low. The study results through an independent test endorse the fact that communication satisfaction is a very important factor in organisational setup and has a significant impact on employee productivity in all types of organisations.

Keywords

Communication Satisfaction, Employee Productivity, Organisational Communication.

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