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Authors
Affiliations
1 Professor, Institute of Professional Education and Research (IPER), Bhopal, Madhya Pradesh, IN
Source
International Journal of Applied Marketing and Management, Vol 5, No 1&2 (2020), Pagination: 28-36
Abstract
Unprecedented social disorder created by COVID-19 has caused great concern to Indian households of different income segments in terms of income losses, in terms of prioritizing procurement of various products and in terms of managing the consumption. This may be reflected in the resulting consumer perception about the importance of various product categories, their assessment of consumption and the amount of thinking they might have put into various product categories. This study tries to assess the relative importance a general consumer assigns to various categories of products related to his daily uses in the Lockdown phase and tries to estimate the level of consumption and amount of thinking during the three phases of Lockdown, Unlock and Festive Future. The study may indicate the coping mechanism of the general consumer.
Keywords
Consumer Perception, Pandemic, COVID-19, Grocery, Consumer Behavior.
