International Journal of Applied Marketing and Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

An Empirical Study on after Sale Service of LIC with the Thrust on Agents’ Ability after COVID-19


Affiliations
1 M.Com Pass out Student, Department of Commerce, Kalyani University, Nadia, West Bengal
2 Assistant Professor in Commerce (Stage-III), Department of Commerce, Chakdaha College, Nadia, West Bengal, India
3 Associate Professor, Department of Commerce, Sidho-Kanho-Birsha University, Purulia, West Bengal, India
     

   Subscribe/Renew Journal


The present study deals with the after sale service of Life Insurance Corporation of India (LIC) with the thrust on agents’ ability after COVID-19. The study has been conducted on a selected branch of LIC of West Bengal (WB), purely based on primarily data collected from agents, policyholders, and administrative personnel of that branch. A sample of 21 agents and 210 policyholders has been selected at random basis for the purpose of the study. Two types of questionnaires have been used to collect primary data. Some statistical techniques viz., correlation coefficient, coefficient of determinant, t-test, paired t-test, Chi-square test have been used to analyse the data. The study reveals that the after sale service of the selected branch is being hampered after COVID-19, though agents’ ability to secure business continues efficiently.

Keywords

LIC, After Sale Service, Business Securing Ability, Social Familiarity, Illegal Advantage, Behaviour
User
Subscription Login to verify subscription
Notifications
Font Size

  • Chakrabarty, A. K., & Mallik, U. K. (1999). Appraisal of a branch of LICI with the thrust on agents’ ability via policyholder’s opinion - A case study. The Management Accountant, 34(12), 933-938.

  • Dasgupta, S. (2001). RSA, Iffco-Tokio yet to appoint actuaries. Economic Times.

  • Debnath, A. (1996). Building agency organization to meet the future challenges. Yogashema, 40, p. 33.

  • Dhar, S. K. (1997). Building a market driven organization. Purogami, p. 3.

  • Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (1991). Marketing: Concepts and strategies (1st ed., p. 850). Abingdon, UK: Houghton Mifflin.

  • Graham, J. (1997). Twenty - Four ways to increase your sales. The Career Agent, M.D.(R/T), C.O., LICI, Mumbai, p. 5.

  • Sinha, K. (2013). Measurement of services quality a life insurance industry perspective. Journal of Marketing Vitas, 3(1), 4-9.

  • Malhotra, R. N. (1994). Report of the committee on reforms in the insurance sector, India. Marketing. (1997). Aahavan, p. 41.

  • Namasivayam, N., Ganesan, S., & Rajendran, S. (2006, August). Socio economic factors influencing the decision in taking life insurance policies.

  • Planning Department of LICI of EZO (1997, March). A special study on repudiated death claims (19951996). Purogami, p. 12. Planning Department, Calcutta Su-urban Division. (1997, March). A Special Study on Repudiated Death Claims. (1995-1996). Purogami, p. 12.

  • Kishore, R. B. (1991). Professionalisation - Key to success. Magarantham, 4, p. 40.

  • Kishore, R. B. (1997). Code of conduct/ethics for agents a blue print. Aahavan, p. 40.

  • Rajeshwari, C. K., & Karthehwari, S. (2012). Purchase decision of life insurance policy holders: An outlook. Indian Journal of Marketing, 42(6), 4-8.


Abstract Views: 141

PDF Views: 0




  • An Empirical Study on after Sale Service of LIC with the Thrust on Agents’ Ability after COVID-19

Abstract Views: 141  |  PDF Views: 0

Authors

Lovely Biswas
M.Com Pass out Student, Department of Commerce, Kalyani University, Nadia, West Bengal
Amit Kumar Chakrabarty
Assistant Professor in Commerce (Stage-III), Department of Commerce, Chakdaha College, Nadia, West Bengal, India
Malay Kumar Ghosh
Associate Professor, Department of Commerce, Sidho-Kanho-Birsha University, Purulia, West Bengal, India

Abstract


The present study deals with the after sale service of Life Insurance Corporation of India (LIC) with the thrust on agents’ ability after COVID-19. The study has been conducted on a selected branch of LIC of West Bengal (WB), purely based on primarily data collected from agents, policyholders, and administrative personnel of that branch. A sample of 21 agents and 210 policyholders has been selected at random basis for the purpose of the study. Two types of questionnaires have been used to collect primary data. Some statistical techniques viz., correlation coefficient, coefficient of determinant, t-test, paired t-test, Chi-square test have been used to analyse the data. The study reveals that the after sale service of the selected branch is being hampered after COVID-19, though agents’ ability to secure business continues efficiently.

Keywords


LIC, After Sale Service, Business Securing Ability, Social Familiarity, Illegal Advantage, Behaviour

References