IAHRW International Journal of Social Sciences Review

Subhendu Bhattacharya ¹, Sona Raghuvanshi ¹

Affiliations
1 Amity Global Business School, Mumbai, Maharashtra, IN

Abstract

Emergence of experience can be traced back to the end of 20th century which was propelled by service sector boom and industries competed to provide incremental value oriented services to attain customer satisfaction. The trend has got a new dimension in recent time. New millennial are having a different outlook towards life which is significantly different from their predecessors. Millennial are born and brought up in an environment where technological advancements were perceptible in every sphere of activity. They are well versed in computer application and plethora of privileges offered by digitally connected world. This generation is more tech savvy, socially connected and image conscious. Millennial do not prefer to be stuck-up in stereotype routine job. Gathering experience is more appealing than stockpiling material possessions. They are not happy with settling down and going through the daily rigor of sedentary life. It is more exhilarating for millennial to explore places and share with friends and close associates. Dynamic life is more meaningful and joyous compared to static life which is labeled as boring and outdated by them. This culture is gaining momentum where millennial are taking the lead and establishing as new trend. They believe that life is one chance and they want to make the most of it by experiencing intangible factors more ardently. Experiential economy has bright future prospect because of technological influence. It is feasible because travelling to hotel booking, to hiring a cab, navigating the location, pursuing online courses in virtual institute is fast and easy without any time restriction. Technological boom has brought tremendous opportunities of customized services which are flexible and facilitating for modern existence.

Keywords

Value Oriented Services, Millennial Mindset, Changing Perception, Minimalist Approach.

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Subhendu Bhattacharya ¹, Sona Raghuvanshi ¹

Affiliations
1 Amity Global Business School, Mumbai, Maharashtra, IN

Abstract

With the progress ofhuman civilization, burning of fossil fuel has become inevitable in several human activities and business processes. Release of smoke and corrosive gases such as carbon dioxide, carbon monoxide, sulphur dioxide and nitrogen dioxide along with other pollutants has become rampant in order to carry out regular economic activities such as production, transportation, distribution at a higher scale to fulfill the need of progressive human society. In number of regions sand and desert dust, flying ashes through chimney, waste burning and deforestation are supplementary contributor of air pollution. The emission of carbon dioxide which is the most common of the green house gases is active to trap heat in the atmosphere which leads to global warming and drastic change in climatic condition. The climate change can result in heat wave situation, extreme weather condition, draught in cultivable land, food supply disruption, etc. When human beings are exposed to polluted air that looms large as silent killer, the short term problems can be sneezing, coughing, eye irritation, headaches and dizziness and in the long term it can lead to, severe respiratory disease such as chronic asthma, respiratory infection, heart ailment, stroke, lung cancer etc. As per WHO report, bad outdoor air caused premature death for an estimated 4.2 million people in 2016 and about 90 percent of them are from low and middle income countries. Cities across the Asia such as Delhi in India, Hengshui in China, Peshawar in Pakistan, Zabol in Iran are distinguished as highly polluted ones. In a startling reality, estimated 91 percent of world population lives in places where air quality supersedes WHO prescribed limits. Countries across the world have started taking action to prevent the deadly menace of air pollution. In India, Pradhan Mantri Ujjwala Yojana Scheme has brought relief to some 37 million women living below the poverty line with tree access LPG connection as clean household energy resource. In many cities strict emission norm has been reinforced and process has been initiated to run emission tree electric vehicle in greater number.

Keywords

Carbon-Emission, Burning of Hydro-Carbons, Industrial Pollutants, Indoor Pollution, Air Quality Index.

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Subhendu Bhattacharya ¹, Sona Raghuvanshi ¹

Affiliations
1 Assistant Professor, Amity Global Business School, Mumbai, Maharashtra, IN

Abstract

Turkey as prominent emerging nation enjoyed 6.6 percent of compounded growth rate from 2010 to 2017 due to huge construction upswing. There was a bubble in housing market during the phase which crashed in 2018 as the nation was saddled with mammoth debt burden. The medium- and long-term foreign currency debts of Turkey superseded $328 billion by the end of 2018. As president Mr. Recep Tayyip Erdogan was against of high interest rate, central bank resorted to reduction in interest rate. His quixotic stance caused depreciation of national currency and fueled inflation. Turkish lira depreciated by 35 percent in August 2018 and inflation skyrocketed to the level of 25 percent in October 2018. Economic contraction drove unemployment level to 14 percent in mid 2019 and spiked to reach 17.2 percent in April 2020. To counter the situation, economic policy focused on accclcrating nominal credit growth. But export oriented growth is hampered due to slowdown in European economies. Economic hardship aggravated as tourism sector collapsed completely in wake of global pandemic and export oriented growth faced severe setback. Central bank reserve spent $20 billion to tackle virus epidemic and it drained already depleted coffer. Lira receded record low in May 2020 as inflation went high and economic de-growth indicated imminent recession. People of Turkey remained disgruntled about authoritarian rule full of foolhardy policy measure. President already underwent coup attempt against him in 2016.

Keywords

Ineffective Leadership, Economic Growth, Pandemic.

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Sona Raghuvanshi ¹

Affiliations
1 Assistant Professor, Amity Global Business School, Mumbai, Maharashtra, IN

Abstract

Starting in 2005 as a budget carrier, GoAir had smooth sailing in tough Indian aviation market. Positioned as a conservative but consistent airline GoAir was focussed more on generating profit than capturing the market. With the aim of raising funds for expansion, the low cost carricr had plans to come up with its IPO in the year 2020. But since last year, situation had become challenging for the airline due to multiple issue ranging from rising fuel cost, shortage of pilots, delayed delivery of aircraft from the airbus manufactures, engine issues and unstable leadership. The situation became more serious in the recent months due to absence of revenue earning caused by travel restriction on account of global pandemic. The airline had no other option, but to take several cost cutting measures to stay afloat. Starting with termination of the contracts of expat pilots to sending employees on temporary leave without pay, the GoAir top management also took major pay cuts. GoAir's promoters continued to seek financial assistance with the government so as to improve the position of employees and safeguard airline from being grounded. GoAir also had rounds of talks with banks, lessors and suppliers for the same purpose. Now, the CEO of GoAir is in tight situation as he is given the task of coming up with a survival plan for the airline. He is in tight situation as he has responsibility towards employees in paying compensation to them when cash inflow is badly affected and on the other hand, keeping the airline alive in the current scenario. Even after withdrawal of restriction, social distancing and hygiene concern will not allow it to operate in its fullest capacity for few months. What would be the survival plan in this situation? Would it be possible for GoAir to keep people in payroll, paying salaries and wages amidst travel restrictions or would it resort to layoff in order to survive? Or would there be a new compensation structure to retain critical talent? What steps would the airline take to show its investors, customers and the government that it cares about them?

Keywords

Indian Aviation Market. Global Pandemic, Survival Plan.

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Subhendu Bhattacharya ¹, Sona Raghuvanshi ¹

Affiliations
1 Assistant Professor, Amity Global Business School, Mumbai, Maharashtra, IN

Abstract

Harley-Davidson is an American automobile giant with specialization in world acclaimed motorcycle manufacturing and selling business since 1903. Gurgaon, Haryana based Harley-Davidson India that started as wholly owned subsidiary of Harley-Davidson in August 2009 is on the verge of winding up its operation in India. It has faced fierce competition from Indian motorcycle manufacturer Royal Enfield and also from other cruiser bike producers such as Bajaj, Suzuki, Jawa, TVS, etc. Sales performance was lacklustre in the financial year 2019 and in the first quarter of 2020 iconic motorcycle didn't fare well in sales. India of late turned out to be worst performing market in international business context for Milwaukee based automobile maker. The company turned regressive volume as well as profitability wise. Isolationism approach didn't work well for the company in India which had been tactfully avoided by KTM and BMW. Indian customers were not happy with suspension and chassis of Harley- Davidson bike as it was not fit for pothole ridden roadways. The numerous faults were highlighted in social media which impacted credibility of the bike and manufacturer. Lack of growth prospect led to exit decision for American bike maker in India. Decimated purchasing power in the wake of COVID 19 outbreak dealt the mortal blow to automobile showstopper.

Keywords

Harley-Davidson, Iconic Motorcycle, Competitive Market, Diminished Sales, Gloomy Prospect.

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