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Ahlawat, Rajneesh
- Television News Media Vs. Online News Media
Abstract Views :185 |
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1 Department of Bus. Admn., Chaudhary Devi Lai University, Sirsa, IN
1 Department of Bus. Admn., Chaudhary Devi Lai University, Sirsa, IN
Source
IAHRW International Journal of Social Sciences Review, Vol 1, No 2 (2013), Pagination: 160-163Abstract
Television plays a major role in the flow of information and is equipped with the power to influence people, their beliefs and their opinions. Being a visual medium, its impact transcends the social and educational background of its viewers; more so, in a diverse country like India, where television dominates the Media&Entertainment landscape as the preferred choice of entertainment. The television industry continues to have headroom for further growth as television penetration in India is still at approximately 60% of the total households. Cable and Satellite (C&S) penetration of television households is close to 80%, with DTH driving a significant part of the growth in the last few years.Keywords
Television News Media, Online News Media.- Consolidation and Corporation of Indian Media: Opportunities and Challenges
Abstract Views :219 |
PDF Views:1
Authors
Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN
Source
IAHRW International Journal of Social Sciences Review, Vol 1, No 2 (2013), Pagination: 171-177Abstract
The Indian media market differs from those of developed countries in several ways. India is a developing country and all segments of the media industry (including print and radio) are still growing unlike in many developed countries. The media market in India remains highly fragmented, due to the large number of languages and the sheer size of the country. The television broadcasting industry has over the last two decades, become particularly fragmented, with low entry barriers and high carriage fees and the top two or three channels obtaining a disproportionately high share of total advertising expenditure. The uniqueness of India's Mediascape suggests that while restrictions may be desirable, the safeguards deemed appropriate may not precisely be those that apply in other countries.Keywords
Consolidation, Corporation Indian Media, Opportunities, Challenges.- The Fourth Estate: the Cornerstone of Indian Democracy
Abstract Views :181 |
PDF Views:1
Authors
Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN