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Rani, Poonam
- A Conceptual Study on Green Marketing
Abstract Views :201 |
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1 Department of Commerce, CRM Jat P. G College, Hisar, Haryana, IN
1 Department of Commerce, CRM Jat P. G College, Hisar, Haryana, IN
Source
IAHRW International Journal of Social Sciences Review, Vol 2, No 2 (2014), Pagination: 220-222Abstract
Green Marketing consists of the activities which are designed to satisfy human needs with minimal impact on the natural environment. So, Green Marketing is important for every business if one want to prosper in a long run. Now, consumer has become aware of environmentally safe products and tries to adopt those products only. Green Marketing is not only important from view point of environment but also due to the competitor and government pressure. Due to environmental marketing activities, new industries may be developed. Different regulations have also been designed up by the govt. to motivate the consumer to become more environmentally responsible.Keywords
Green Marketing : Concept, Importance, Reason, Problems.- A Conceptual Study on Capital Market and its Various Reforms
Abstract Views :234 |
PDF Views:0
Authors
Affiliations
1 Department in Commerce, CRM Jat P. G. College, Hisar, Haryana, IN
1 Department in Commerce, CRM Jat P. G. College, Hisar, Haryana, IN