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Women, Media and Women Empowerment


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1 Department of Sociology, University School of Open Learning, Panjab University, Chandigarh, India
     

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Media helps in women empowerment or not it is a debatable question. If media uses women or helps women these are two different perspectives. If women have accessibility in decision making in politics, economy, law and also in media then it definitely helps to women empowerment but if it not then no sustainable development. The media in its various forms whether be in print, electronic, advertisements, paintings, etc., has always played an ambiguous role in depicting the image of women. Mass media and new media are the main source of promoting and enhance women empowerment in the present era. However, the new media continuously following the footsteps of traditional mass media to depict the blurred image of women. Be it advertisement of OFF SEASON SALE in news paper, promotion of any daily soap, pornography, jokes and even ad for breast cancer awareness or any product objectification of women continuous. Also any sex scandal or any news where female is victim we the viewers always blamed women. So what kind of empowerment we are giving to women? Media which is a role model before public from whom we imitate our lifestyle and our entertainment source and even we said it represent our voice sown an ambiguous image of women in all its forms. So the present paper focuses on the diverse forms of media which directly hits the mind setups of viewers and represent the confused image of female than actual it exist. Therefore, women is commodity, consuming women, sexualize women, feminization of politics or whatever these issues needs to be addressed. Because sociologically these issues are not topics for debate but actually affects our lives and decides the status of women itself. In the present paper content analysis has been done to discuss the role of media which boosts or damage the women empowerment.

Keywords

New Media, Mass Media, LPG, Women Empowerment, Sustainable Development, Law.
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  • Women, Media and Women Empowerment

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Authors

Rajni Jassal
Department of Sociology, University School of Open Learning, Panjab University, Chandigarh, India

Abstract


Media helps in women empowerment or not it is a debatable question. If media uses women or helps women these are two different perspectives. If women have accessibility in decision making in politics, economy, law and also in media then it definitely helps to women empowerment but if it not then no sustainable development. The media in its various forms whether be in print, electronic, advertisements, paintings, etc., has always played an ambiguous role in depicting the image of women. Mass media and new media are the main source of promoting and enhance women empowerment in the present era. However, the new media continuously following the footsteps of traditional mass media to depict the blurred image of women. Be it advertisement of OFF SEASON SALE in news paper, promotion of any daily soap, pornography, jokes and even ad for breast cancer awareness or any product objectification of women continuous. Also any sex scandal or any news where female is victim we the viewers always blamed women. So what kind of empowerment we are giving to women? Media which is a role model before public from whom we imitate our lifestyle and our entertainment source and even we said it represent our voice sown an ambiguous image of women in all its forms. So the present paper focuses on the diverse forms of media which directly hits the mind setups of viewers and represent the confused image of female than actual it exist. Therefore, women is commodity, consuming women, sexualize women, feminization of politics or whatever these issues needs to be addressed. Because sociologically these issues are not topics for debate but actually affects our lives and decides the status of women itself. In the present paper content analysis has been done to discuss the role of media which boosts or damage the women empowerment.

Keywords


New Media, Mass Media, LPG, Women Empowerment, Sustainable Development, Law.