Journal of Horticultural Sciences

Open Access Open Access  Restricted Access Subscription Access

Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka


Affiliations
1 Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, India
2 Division of Plant Pathology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, India
3 Division of Post Harvest Technology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, India
 

Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.

Keywords

Guava, Post-Harvest Losses, Allahabad Safeda, Economic Analysis, Marketing Efficiency.
User
Notifications
Font Size

  • Acharya, S.S. and Agarwal, N.L. 2001. Agricultural marketing in India, Third Edition, Oxford & IBH Publishing Company, New Delhi

  • Gajanana, T.M., Sreenivasa Murthy, D. and Sudha, M. 2011. Post harvest losses in fruits and vegetables in South India – A review of concepts and quantification of losses. Indian Food Packer, 65:178-187

  • Jagtap, K.B. and Katrodia, J.S. 1998. Post harvest losses in packaging and transportation of sapota, Indian J. Hort., 55:48-51

  • Sreenivasa Murthy, D., Gajanana T.M. and Sudha, M. 2004. Post harvest loss and its impact on marketing cost, margin and efficiency: a study on grapes in Karnataka, Indian J. Agril. Econ., 59:772-786

  • Srinivas, R.N., Venkatesha Reddy, T., Ravi, P.C., Lalith Achoth and Chinnappa Reddy, B.V. 1997. Post Harvest Losses Assessment in Totapuri and Alphonso Mangoes. J of Food Sci. and Tech., XXXIV:70-71

  • Wanjari,V., Ladaniya, M.S. and Gajanana, T.M. 2002. Marketing and Post harvest losses of acid lime in Andhra Pradesh, Indian J. Agril. Marketing, 16:32-39


Abstract Views: 187

PDF Views: 103




  • Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka

Abstract Views: 187  |  PDF Views: 103

Authors

T. M. Gajanana
Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, India
D. Sreenivasa Murthy
Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, India
A. K. Saxena
Division of Plant Pathology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, India
D. V. Sudhakar Rao
Division of Post Harvest Technology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, India
M. Sudha
Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, India
V. Dakshinamoorthy
Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, India

Abstract


Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.

Keywords


Guava, Post-Harvest Losses, Allahabad Safeda, Economic Analysis, Marketing Efficiency.

References