DHARANA - Bhavan's International Journal of Business

Open Access Open Access  Restricted Access Subscription Access

Marketing Management:Global Perspective Indian Context


Affiliations
1 Bhavan-Marshall Institute of Management, Bangalore, India
 

The present book under review is the 4th edition of the book published in 2009. The book has had 29 reprints since it was first published in 1990. The present book has the fortune of a foreword by Prof.Theodore Levitt. The foreword proved a front runner for the seminal book written by Dr.V.S.Ramaswamy and Ms.S.Namakumari. The present review is based on several readings by the reviewer since March’09.
User
Notifications
Font Size

Abstract Views: 165

PDF Views: 83




  • Marketing Management:Global Perspective Indian Context

Abstract Views: 165  |  PDF Views: 83

Authors

N. S. Viswanath
Bhavan-Marshall Institute of Management, Bangalore, India

Abstract


The present book under review is the 4th edition of the book published in 2009. The book has had 29 reprints since it was first published in 1990. The present book has the fortune of a foreword by Prof.Theodore Levitt. The foreword proved a front runner for the seminal book written by Dr.V.S.Ramaswamy and Ms.S.Namakumari. The present review is based on several readings by the reviewer since March’09.