DHARANA - Bhavan's International Journal of Business

Open Access Open Access  Restricted Access Subscription Access

Strategic Business Models for Operating system - An Analytical Study


Affiliations
1 Manipal University, BMRC, Bangalore, India
2 M.P. Birla Institute of Management, Bangalore, India
3 Dept of Commerce, KLE's S. Nijalingappa College, Bangalore, India
 

Business model establishes linkage between strategy planning and implementation. Business models in software industry are unique in many ways. One is uniqueness of value chain of software industry. Secondly, software product users are manufacturers of software for open source based software. The changes in the product are identified & modified by customers themselves under open source software environment. Operating system software belongs to system software category. System software is created and made available to customers in various forms. Operating systems are designed for Desktops/Laptops and Servers. The major players in this industry are Microsoft, Linux and Mac. Under Desktop category, Microsoft (MS) and Mac are the major players. Each of these major players have unique business model. This study attempts to understand and analyze the existing business model and a conceptual business model is proposed using activity based approach for operating system products.

Keywords

Business Model, Operating System, Activity Based Approach, System Software.
User
Notifications
Font Size

  • Burkhart Thomas, Krumeich Julian, Werth Derk & Loos

  • Peter. 2011 Analyzing the business model concept – A

  • comprehensive classification of Literature. Presented

  • at 32 International conference on Information Systems,

  • Shanghai, Retrieved from www.researchgate.neton 10

  • November 2012.

  • Casadesus-Masanell Raman, and Ricart Joan. 2011,

  • Jan-Feb. How to Design a wining Business Model.

  • Harvard Business Review. 100–107.

  • Richardson James. 2008. The Business Model: An

  • Integrative Framework for Strategy Execution. Strategic

  • Change. 17, 133–144. doi: 10.1002/jsc.821.

  • Zott Christoph, Amit Raphael & Massa Lorenzo.

  • The Business Model: Theoretical Roots, Recent

  • Developments, and Future Research. Working paper-,

  • IESE Business School.1-43.

  • Zott C. & Amit R, 2008. The fit between product market

  • strategy and business model: Implications for firm

  • performance. Strategic Management Journal. 29(1),

  • -26.

  • Magretta Joan. 2002, May. Why Business Models

  • Matter. Harvard Business Review. May 2002, 86-92.

  • Afuah, A., & Tucci, C. L. 2001. Internet business models

  • and strategies: Text and cases. Boston: Irwin/McGraw-

  • Hill.

  • Rajala, R./Rossi, M. Tuunainen, V. K. 2003: A framework

  • for analyzing software business models, Presented

  • in the European Conference on Information Systems,

  • Naples, Italy.

  • Rajala Risto & Westerlund Mika. 2007. Business models

  • – a new perspective on firms’ assets and capabilities,

  • Observations from the Finnish software industry.

  • Entrepreneurship and Innovation. 8(2),115–125.

  • Schief M, Buxmann P. 2012. Business models in

  • the software industry. Presented at 45th Hawaii

  • international conference on system science (HICSS),

  • Hawaii. 3328–3337.

  • Osterwalder, A. 2004. The Business Model Ontology:

  • a proposition in a design science approach. (doctoral

  • dissertation, Université de Lausanne, Ecole des Hautes

  • Etudes Commerciales). Retrieved from http://www.

  • researchgate.net/ on 10 December 2013.

  • Microsoft Inc. 2012. Annual Report. Retrieved from

  • https://www.microsoft.com/investor on 10 July 2013.

  • Windows Licensing. 2011. Windows Multipoint server

  • Retrieved from http://www.microsoft.com/

  • windows/multipoint/buy.aspx on 10 December 2013.

  • GNU Licenses. 2012. GNU operating system licenses

  • sponsored by Free Software Foundation. Retrieved

  • from http://www.gnu.org/licenses/licenses.html on 20

  • October 2012.

  • Economides, Nicholas 2001, April 2. The Microsoft

  • Antitrust Case. NYU Center for Law and Business

  • Research Paper No. 01-003. Retrieved from http://ssrn.

  • com/abstract=253083 on 10 January 2012.

  • Information technology agreement. 1996. WTO

  • Information Technology Agreement. Retrieved from

  • http://www.wto.org/english/tratop_e/inftec_e/

  • inftec_e.htm on 15 December 2013.

  • Joseph, K.J. and Paraxial G. 2006. Trade Liberalization

  • and Digital Divide: An Analysis of Information

  • Technology Agreement of WTO. Centre for Development

  • Studies, Working Paper: 381. Retrieved from http://

  • mobile.opendocs.ids.ac.uk/ on 18 December 2013.

  • Bora, Bijit; & Liu, Xueping. 2006.Evaluating the Impact

  • of the WTO Information Technology Agreement. WTO

  • Working Paper. Accessed from www.wto.org on 15

  • January 2013.

  • Wikipedia. 2014. TRIPS and Software. Retrieved from

  • www.wikipedia.com on 18 January 2014.

  • Reichaman J.H. 1995. The Know-How Gap in the

  • TRIPS Agreement- Why Software Fared Badly. Paper

  • presented at 7th Annual Computer Law Symposium,

  • University of California, SanFransico, California.

  • Kolle Gert. 1977. Technology, Data Processing and

  • Patent Law - Remarks at the Disposal Program

  • -Decision of the Federal. Retrieved from http://eupat.

  • ffii.org/papers/grur-kolle77 on 20 February 2014.

  • Onetti A. &Verma S. 2008. Licensing and Business

  • Models. Working Paper. Economics

  • Faculty of the University of Insubria. Retrieved from

  • http://eco.uninsubria.it/ on 20 December 2013.

  • Osterwalder, A. 2004. The Business Model Ontology:

  • a proposition in a design science approach. (Doctoral

  • dissertation, Université de Lausanne, Ecole des Hautes

  • Etudes Commerciales). Retrieved from http://www.

  • researchgate.net/ on 10 December 2013.

  • Apple Inc. 2012. Apple Annual Report 2012. Retrieved

  • from www.investor.apple.com on 20 October 2013.

  • Microsoft Inc. 2012. Annual Report. Retrieved from

  • https://www.microsoft.com/investor on 10 July 2013.

  • Zott C. & Amit R. 2007. Business model design and

  • the performance of entrepreneurial firms. Organization

  • Science. 18, 181-199.


Abstract Views: 149

PDF Views: 84




  • Strategic Business Models for Operating system - An Analytical Study

Abstract Views: 149  |  PDF Views: 84

Authors

Basanna Patagundi
Manipal University, BMRC, Bangalore, India
N. S. Viswanath
M.P. Birla Institute of Management, Bangalore, India
Swati Patagundi
Dept of Commerce, KLE's S. Nijalingappa College, Bangalore, India

Abstract


Business model establishes linkage between strategy planning and implementation. Business models in software industry are unique in many ways. One is uniqueness of value chain of software industry. Secondly, software product users are manufacturers of software for open source based software. The changes in the product are identified & modified by customers themselves under open source software environment. Operating system software belongs to system software category. System software is created and made available to customers in various forms. Operating systems are designed for Desktops/Laptops and Servers. The major players in this industry are Microsoft, Linux and Mac. Under Desktop category, Microsoft (MS) and Mac are the major players. Each of these major players have unique business model. This study attempts to understand and analyze the existing business model and a conceptual business model is proposed using activity based approach for operating system products.

Keywords


Business Model, Operating System, Activity Based Approach, System Software.

References