International Journal of Earth Sciences and Engineering

Zhuo Tao ¹, Shuangshuang Chen ²

Affiliations
1 Business School, Hohai University, Nanjing, CN
2 Hohai University Wentian College, Maanshan, CN

Abstract

The tourism industry has become "new growth point" in Chinese tourism industry. The relationship between green innovation perception and tourism decision-making behavior of old aged was discussed. The intermediary role of environmental protection perception of old aged was also discussed. The subjects were sampled from tourism in China. The research result shows that green innovation perception is positively correlated with environmental protection perception of old aged, also environmental protection perception is positively correlated with tourism decision-making behavior of old aged. Among these, environmental protection perception of old aged plays intermediary role. Thus, product innovation of tourism has a promoting effect on tourism decision-making behavior of old aged can be revealed, which will provide scientific guidance and practical significance to tourism.

Keywords

Green Innovation Perception, Environmental Protection Perception, Tourism Decision-Making Behavior.

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